Most shampoos clean by stripping. This one doesn't.
Therapy Botanical Shampoo starts with organic aloe vera juice as the number-one ingredient — not water, not detergent. From there, a sulfate-free botanical formula lifts away buildup while four plant actives do the rest. Peppermint cools the scalp. Tea tree clarifies. Olive oil and panthenol condition. Aloe stays present through the whole process, hydrating where harsh formulas would otherwise strip.
The result is a clean that feels different. Cool at the scalp. Soft at the strand. Clear, not stripped.
What's actually in it
Organic aloe vera as the foundation. Cocamidopropyl betaine, decyl glucoside, and sodium lauroyl lactylate as the gentle cleansing system — three plant-derived surfactants that work together without sulfates. Peppermint and tea tree essential oils. Olive oil. Panthenol. Glycerin. A clean preservative system. No silicones, no sulfates, no synthetic fragrance.
Why most shampoos miss
Conventional shampoos rely on sulfates to create the foam customers associate with "clean." But foam isn't cleaning — sulfates are detergents that strip natural oils along with buildup. The result is hair that feels squeaky on day one and dry by day three. Sulfate-free formulas, done right, clean thoroughly without the stripping. That's what this is.
For
People with oily scalps and product buildup. People with sensitive scalps that react to harsh sulfates. People who wash often after workouts and need a gentler clean. People who want a botanical shampoo that actually performs.
Same aloe we put in our drinks. Different application. Same standard.
Aloe, inside and out.