{"title":"Personal Care","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAloe, on the outside.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMaeteria personal care is built around organic aloe vera — the same plant we put in our drinks, applied directly to your hair and skin. Shampoo, conditioner, lotion, soap, and aloe gelly — every product is aloe-forward, plant-based, and made in California. Clean ingredients. Real performance.\u003c\/p\u003e","products":[{"product_id":"emcream-aloe-lotion","title":"emCream - Aloe \u0026 Urea Lotion for Extremely Dry Skin | Maeteria","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA clinical-grade moisturizer, naturally formulated.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eemCream is built for skin that needs more than a basic lotion — especially extremely dry, flaky, or rough skin. Aloe vera juice as the second ingredient delivers hydration and soothing properties. Urea — a clinically respected humectant — draws moisture deep into the skin while gently smoothing rough, flaky patches. Tea tree oil adds a calming, balancing finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe result is a lotion that performs like the prescription-strength moisturizers dermatologists recommend, made with the same plant-based standards we apply to everything we make.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat you'll notice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eemCream absorbs cleanly without greasy residue. Skin feels softer immediately and stays hydrated longer. The texture is light enough for daily face and body use, substantial enough for the most stubborn dry patches — extremely dry skin on elbows, knees, hands, and feet, or anywhere flaking and roughness need real moisture.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Maeteria approach\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost \"natural\" lotions skip the active ingredients that actually work and lean on essential oils for marketing. emCream takes the opposite approach: clinically effective humectants like urea and panthenol, paired with botanical oils and aloe vera as the foundation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePerformance and plants. Both, not either.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAloe, inside and out.\u003c\/p\u003e","brand":"Maeteria","offers":[{"title":"Default Title","offer_id":46526447780001,"sku":"mae-100","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/3786\/2561\/files\/maeteria-emcream-aloe-vera-urea-lotion-extremely-dry-skin.jpg?v=1781052037"}],"url":"https:\/\/maeteria.com\/collections\/personal-care.oembed","provider":"Maeteria","version":"1.0","type":"link"}